How do you help save a brand name including Ashley Madison shortly after they gets synonymous with cheating, terrible shelter, an excellent fateful cheat, a massive breach out of privacy at minimum a couple suicides? Which was the trouble tossed in the lap of your own organization’s this new Ceo and you may chairman.
The newest leaders team’s answer is a complete change of one’s brand and just what it means – however, is-it enough?
To own a president, Ashley Madison’s state ‘s the content nightmares are made of, however, the audience is getting in advance of our selves. If you had not heard about Ashley Madison prior to, you probably did whenever hackers been able to inexpensive its whole consumer databases, next released it on line, delivering their Chief executive officer running to your hills. As to the reasons all the brouhaha? Better, Ashley Madison are a web page where (mostly partnered) individuals considered rating something-something on the side. Needless to say, getting the painful and sensitive investigation on the online is a significant price and you will cops features linked the brand new problem in order to at the least one or two suicides.
A good rebrand? However, as to why?
Very, erm, to not become impolite, Mrs. Madison, but Really don’t believe it man eyes-humping somebody on train is the best treatment for rebrand your online business.