Your SEO activities, including keyword research, frequently need to vary to boost your SEO exposure. Think about performing an SEO audit and having a closer look at these areas:


Anchor text linking with relevant keywords

Typically, search engines associate the text of a link with the website to which it links. Since of this, anchor text is crucial because it provides a more precise description of online resources. You may improve your page’s search engine ranking by directing Google to it using relevant keywords as anchor text in internal links.

Revamp your meta tags and titles.

Improved search engine results page (SERP) rankings may be achieved by using title tags and meta descriptions that provide context for the content. Improving CTRs is just one more way that careful keyword selection may help your SEO efforts succeed.

Comparison of the best-performing websites

All top-ranked sites have one thing in common: they provide precisely what the user is looking for, demonstrating a mastery of both SEO and content strategies. There are terrible actors out there that would steal a competitor’s material only to boost their search engine rankings, and this is something I’ve seen happen.

Work on-site.

Working on pages will increase your SEO rankings, but you should create a few flagship projects with search engine optimization in mind. Campaigns centered on link-building, a dedicated category page, long-tail keywords, etc., are all viable options. These may help your SEO rankings in little but significant ways.

Optimize your Homepage for SEO.

Because of your site’s high volume of traffic, you must include a text link in its footer. As a result of its greater page authority, this page may increase SEO exposure more quickly than others. Your homepage is the “mothership” of your website, from which all other pages get their power.

Make use of keyword-rich headings

The H1 tag, the largest title of a page, should have your principal relevant term. A major effect on placement is expected as a result of this. While doing so, you should also incorporate more keywords into the title. Keep it from being overly wordy, and ensure it reads well. Using a major keyword in the headline and a secondary keyword in the subhead is one method for doing this.